The Winning Lifestyle - What is the difference between sweepstakes, contests, and giveaways?
Apr 12, 2021WHAT IS THE DIFFERENCE BETWEEN A CONTEST AND A SWEEPSTAKES?
The word giveaway is a blanket term for contests / sweepstakes / lotteries - where all of them give a person a chance to win, and while you'll often hear them used interchangeable, there is a difference between the two words in how they play out practically!
LOTTERY
- You must pay to play
- Usually cash prizes
- Luck of the draw
SWEEPSTAKES
- No entry fee (or free alternate method of entry offered if main method of entry is a purchase).
- Game of luck, but, usually sweepstakes offer additional entries for performing different activities like sharing posts on social media, referring friends, visiting a specific website or watching a promotional video that could give one a better chance at winning.
- Winner is usually chosen at random.
CONTEST
- Competition or "game of skill" - usually an action is required to enter (think photo contest, caption contest, video, etc).
- Winner is chosen based on a set of judging criteria OR random draw.
Hope this was helpful to you!! Looking for the best places to find sweepstakes, giveaways, and contests? Inside the Sweepstakes Masterclass I give you all my favorite sweepstakes sites to find them!
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